Booth Babes & Attractive Exhibit Talent

Agencies provide vetted replacements at no extra cost to keep your booth staffed

Yes,options include male, female, and a diverse pool of talent to match your brand image and inclusivity goals

They attract passersby with outgoing energy, an eye-catching presence, and welcoming interactions that draw crowds from the aisles

Most allow professional booth talent, but some events have guidelines against overly revealing attire—agencies ensure compliance.

They boost foot traffic, dwell time, photo opportunities, social buzz, and brand memorability—leading to more leads and better recall.

The industry response to the term “booth babes” is mixed: some see it as a legacy phrase from the 1990s trade show culture, while many others criticize it as sexist and sexually objectifying. Events such as CES, E3, and many auto shows and motorsport promotions have faced criticism from journalists, feminist advocates, and attendees for using scantily clad promotional models or “walk-on girls” to showcase products. Critics argue the practice demeans professional models, regular employees of the company, and female models by reducing them to sexualized decoration rather than well-spoken brand representatives who can answer questions and pre-qualify leads.

Yes, organizations can implement a ban on promotional practices that encourage sexually revealing dress codes. A ban typically involves updated event policies and dress codes that discourage scantily clad or sexually objectifying attire, more straightforward guidelines for exhibitors, and enforcement by show management and security. Some industry trade shows have publicly banned certain outfits or replaced “booth babes” with professional models trained to conduct sales presentations or with regular employees. Bans are often introduced in response to public criticism or to modernize the tradeshow experience for a broader audience of consumers and journalists.

How do event organizers hire promotional models or alternatives in a way that avoids degrading women?

The use of booth babes remains in some sectors, especially motorsport, auto shows, and certain gaming events, but it is declining as consumer expectations and industry norms evolve. Tech companies, esports, and gaming shows like Tokyo Game Show have moved toward more diverse, professional representation, and some events now favor demonstrations, interactive experiences, or AI-enhanced showcases over hiring ‘booth babes’. Feminism and public critics have pushed organizers to consider how dress codes and promotional tactics can be sexist or degrade participants, prompting many to shift strategy.

AI and robots are increasingly proposed as alternatives to live promotional models at trade shows and CES-style events, offering consistent, nonsexualized demonstrations and automated lead capture. Industry responses include pilot programs using kiosks, virtual brand ambassadors, and robots to showcase products, answer questions, and pre-qualify leads, without the controversy associated with sexually revealing attire. However, human engagement remains important in complex sales presentations, and many brands balance tech showcases with professional model hires or trained staff to preserve authenticity and personal interaction.