Checkered Flag Girls

Eye-catching checkered flag girls and motorsports promo talent who bring excitement, glamour, and photo-worthy moments to every racing event.

Add podium-ready impact with professional checkered flag girls.

TSM Agency provides stunning checkered flag girls who bring glamour and excitement to victory lane, the starting grid, podium ceremonies, and driver introductions at NASCAR, F1, IndyCar, and all motorsports events. Trained on your race schedule and branding, they wave flags with precision, pose for winner photos, engage fans, and create the high-energy moments that make every race weekend unforgettable.

Since 2005, we have staffed the biggest races and motorsports events across the country. Our checkered flag girls arrive polished, race-ready, and perfectly styled to your team colors. Booking is simple with clear quotes, hand-curated profiles matched to your aesthetic, and coverage that scales from one girl to a full podium team. The result is iconic photo moments, maximum brand visibility, and race-day energy that fans and sponsors talk about long after the checkered flag drops.

Why Companies Choose TSM Agency

1000+ Events Staffed

Confidence that your event is in trusted hands.

Models in 25+ Cities

Local talent where you need it most, from Las Vegas to New York.

Trusted by Leading Brands

The partner of choice for Fortune 500 companies and startups alike.

What Does a Checkered Flag Girl Do?

Stunning checkered flag girls bring glamour and excitement to every podium and grid. They wave flags with precision, pose for winner photos, engage fans, and create iconic race-day moments that maximize brand visibility at NASCAR, F1, and all motorsports events.

Greeting and First Impressions

Greet and engage attendees with a professional first impression.

On Brand Answers

Answer basic product and company questions from your brand brief.

Lead Capture & Qualification

Scan badges and qualify leads using your app or device.

Materials and Crowd Flow

Hand out marketing materials and manage giveaway lines.

Demo Support

Support simple product demonstrations and highlight key features.

Hot Lead Handoff

Route hot prospects to your sales reps for deeper conversations.

Booth Upkeep

Keep the space tidy and organized during busy show hours.

Insights for Follow Up

Capture notes and feedback that help post show follow up.

Prequalifying

Ask targeted questions to identify fit, timeline, and interest level, then tag or route hot prospects to the right rep.

Hire Checkered Flag Girls

How to Hire Models

Submit your information

Share dates, venue, goals, hours, and any skills or languages.

Receive a quote and choose your staff

Get a clear estimate, review matched profiles, and select your team.

Make your event a success

Professional staff arrive prepared to deliver leads and ROI.

Booking Details

Scheduling:

common blocks are 4-6 hour half days or 8-12 hour full days.

Briefing:

provide a simple brand one-pager, website link, key talking points, or FAQs.

Attire:

business professional, branded apparel, or simple black as requested.

Tools:

we use your scanners, apps, lead sheets, and demo scripts.

Add-ons:

bilingual talent, presenter experience, or team leads on request.

Call time & breaks:

Models arrive 30 minutes early for briefing and setup; coordinated breaks ensure continuous coverage.

Get a Free Quote

Become a checkered flag girl

How to become a trade show model & sign up

Apply online

Create your profile with recent photos, experience, cities you can work, and skills.

Complete onboarding

Verification and an interview. Add additional info and payment details in your portal.

Get booked for events

Professional staff arrive prepared to deliver leads and ROI.

Applicant details & expectations

Eligibility:

You must be legally able to work in the booked location.

Photos:

Recent natural-light headshot and full-length photos; unfiltered.

Professionalism:

Prompt communication, punctual, and a positive attitude.

Skills:

Comfortable greeting attendees, using scanners or apps, qualifying leads, and supporting simple demos.

Conduct and confidentiality: Follow brand guidelines, NDAs, and venue rules; represent the client with professionalism.

Apply

Benefits of Hiring Checkered Flag Girls

Hiring checkered flag girls gives motorsports and racing events a dynamic visual presence that captures attention instantly. Polished, energetic professionals enhance the atmosphere by engaging fans, posing for photos, and supporting ceremonial moments. These specialists manage crowd interaction and promotional appearances so organizers can focus on operations and sponsorship goals. Consistent coverage increases audience engagement, social sharing, and brand exposure.

More qualified conversations with your best focus on selling

Consistent on-message representation across the entire show day

Better coverage during sessions, breaks, and overlapping events

Flexible staffing for single day, exhibit, or multi-day conferences

Local talent options to reduce travel and per diem costs

Role Options Within Motorsports Display Staffing

Every motorsports display is different, so we customize staffing to your vehicles, branding, and event flow. Select one specialist or build a team focused on presentation, interaction, and visual impact. With clear guidance and coordination, roles work together to maximize attention and engagement.

Visual Attraction Specialist

Engage fans, pose for photos, and create visually appealing moments that enhance display interaction.

Visual Attraction Specialist

Draw attention through presentation, pose for photos, and create visually engaging moments around displays.

Material Distributor / Visual Support

Hand out literature, swag, or programs professionally while supporting visual engagement around displays.

Checkered Flag Girls

Create photo opportunities, engage fans, and support social sharing through visually engaging interactions.

Checkered Flag Girls

Maintain a lively, polished presence around displays to keep energy high throughout the event.

Find the Right Checkered Flag Girl Staff

Visual presence matters in high-energy environments where first impressions happen fast. TSM Agency provides professional checkered flag girls matched to your event style and branding, managing vetting and coordination so displays stay dynamic, polished, and memorable.

What Our Event Staff Do test

Welcome & Engage — Friendly professionals who greet visitors, spark conversation, and create a positive booth experience.

Pre-Qualify Leads — Scan badges, ask the right questions, and ensure your team spends time with the right prospects.

Promote & Demonstrate — Distribute marketing materials, highlight product features, run demos, and encourage participation.

Support Your Team — Keep traffic moving, assist with logistics, and handle the small tasks that make events run smoothly.

Why It Matters tes

Turn Foot Traffic Into Sales Opportunities — Capture more leads without adding to your workload.

Deliver a Consistent Brand Message — Every interaction reflects your professionalism and values.

Lower Stress for Your Team — We handle staffing, so your people can focus on what matters most.

Leave a Lasting Impression — Attendees walk away remembering your brand for the right reasons.

Ready to Make Your Motorsports Display a Success?

Transform your motorsports display from static to center-stage. Let us help you attract, engage, and excite more fans, and get the ROI you deserve. The right checkered flag girls turn displays into photo-ready attractions, creating excitement and lasting impressions that extend beyond the venue.

GET A FREE QUOTE

Why Hire Local Checkered Flag Girls

Hiring local checkered flag girls gives your motorsports display an advantage by eliminating travel costs and using talent familiar with regional automotive audiences and show environments. Without travel overhead, more budget enhances visual impact and fan engagement. Local checkered flag girls excel at maintaining energy, engaging regional fans, encouraging photos, and enhancing visual

appeal. Their dependable presence lets your team focus on sponsors and logistics while driving higher engagement and cost-efficient results. With experienced local checkered flag girls on-site, you gain increased attention, higher fan engagement, and greater cost efficiency at every motorsports event. The result is more photo moments, stronger brand excitement, and improved ROI.

GET A FREE QUOTE

Why Brands Trust TSM Agency

Our checkered flag girls help maximize ROI by converting visual attention into fan engagement, photos, and brand excitement.

GET A FREE QUOTE

Women Owned

Local talent reduces travel per diems, and cab fares while increasing coverage across long show days.

Women Owned

Local talent reduces travel per diems, and cab fares while increasing coverage across long show days.

Women Owned

Local talent reduces travel per diems, and cab fares while increasing coverage across long show days.

Women Owned

Local talent reduces travel per diems, and cab fares while increasing coverage across long show days.

Women Owned

Local talent reduces travel per diems, and cab fares while increasing coverage across long show days.

Women Owned

Local talent reduces travel per diems, and cab fares while increasing coverage across long show days.

Women Owned

Local talent reduces travel per diems, and cab fares while increasing coverage across long show days.

Women Owned

Local talent reduces travel per diems, and cab fares while increasing coverage across long show days.

Why Our Clients & Models Trust Us

Patty Collins

February 2, 2023

Client

★★★★★

I had to take the time to post this review. Simply stated, the TSM Agency is the best model staffing agency we have ever worked with. Our account executive, Caryn, was prompt and professional. We only had two days to staff two models. We came to an agreement and had our models in the same day I initially contacted them.

Zoe Clegg

February 7, 2018

Client

★★★★★

The TSM Agency is our go to model staffing company. Our account executive is so easy to work with and knows the industry inside and out. But what really separates TSM from the other companies we have worked with in the past are their models. TSM Agency trade show models are just the best. When you talk to the girls you can tell TSM treats them well and that they are very loyal to the agency. The girls always come prepared and on time. They are a joy to work with and their smiles are infectious! I can’t say enough. It makes me very happy to see our competitors enviously looking at us because our trade show models are doing such a great job and our booth is always packed.

Mason Painter

January 23, 2023

Client

★★★★★

Keila and Kirsten were exactly what we were looking for from our trade show models. For our previous show we flew a couple of employees to work the show and, no offense to them, we will never do that again. Professional models were far better at generating leads for us; the entire reason we did this event is Las Vegas. Our models were well prepared, dressed professionally, kept up an amazing energy during every day of the show and help us demo our products. Caryn, our TSM Agency account executive, did an amazing job and provided the perfect models.

Evelyn Vang

February 2, 2023

Client

★★★★★

Thank you TSM Agency! We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and we want to staff the same girls next year. They performed above and beyond our expectations. Thank you TSM!

Why Book Checkered Flag Girls With TSM Agency

Race weekends need glamour that photographs perfectly and energizes fans. Professional checkered flag girls integrate seamlessly, enhance podiums, victory lane, and grid moments with polished style and high energy that maximizes brand visibility at NASCAR, F1, IndyCar, and all motorsports events. Trained on your team colors and protocol, they wave flags with precision, pose for winner photos, and create the iconic race-day visuals sponsors and fans love.