Checkered Flag Girls
Eye-catching checkered flag girls and motorsports promo talent who bring excitement, glamour, and photo-worthy moments to every racing event.
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Add podium-ready impact with professional checkered flag girls.
TSM Agency provides stunning checkered flag girls who bring glamour and excitement to victory lane, the starting grid, podium ceremonies, and driver introductions at NASCAR, F1, IndyCar, and all motorsports events. Trained on your race schedule and branding, they wave flags with precision, pose for winner photos, engage fans, and create the high-energy moments that make every race weekend unforgettable.
Since 2005, we have staffed the biggest races and motorsports events across the country. Our checkered flag girls arrive polished, race-ready, and perfectly styled to your team colors. Booking is simple with clear quotes, hand-curated profiles matched to your aesthetic, and coverage that scales from one girl to a full podium team. The result is iconic photo moments, maximum brand visibility, and race-day energy that fans and sponsors talk about long after the checkered flag drops.
1000+ Events Staffed
Confidence that your event is in trusted hands.
Models in 25+ Cities
Local talent where you need it most, from Las Vegas to New York.
Trusted by Leading Brands
The partner of choice for Fortune 500 companies and startups alike.
What Does a Checkered Flag Girl Do?
Stunning checkered flag girls bring glamour and excitement to every podium and grid. They wave flags with precision, pose for winner photos, engage fans, and create iconic race-day moments that maximize brand visibility at NASCAR, F1, and all motorsports events.
Greeting and First Impressions
Greet and engage attendees with a professional first impression.
On Brand Answers
Answer basic product and company questions from your brand brief.
Lead Capture & Qualification
Scan badges and qualify leads using your app or device.
Materials and Crowd Flow
Hand out marketing materials and manage giveaway lines.
Demo Support
Support simple product demonstrations and highlight key features.
Hot Lead Handoff
Route hot prospects to your sales reps for deeper conversations.
Booth Upkeep
Keep the space tidy and organized during busy show hours.
Insights for Follow Up
Capture notes and feedback that help post show follow up.
Prequalifying
Ask targeted questions to identify fit, timeline, and interest level, then tag or route hot prospects to the right rep.
Hire Checkered Flag Girls
How to Hire Models
Submit your information
Share dates, venue, goals, hours, and any skills or languages.
Receive a quote and choose your staff
Get a clear estimate, review matched profiles, and select your team.
Make your event a success
Professional staff arrive prepared to deliver leads and ROI.
Booking Details
Scheduling:
common blocks are 4-6 hour half days or 8-12 hour full days.
Briefing:
provide a simple brand one-pager, website link, key talking points, or FAQs.
Attire:
business professional, branded apparel, or simple black as requested.
Tools:
we use your scanners, apps, lead sheets, and demo scripts.
Add-ons:
bilingual talent, presenter experience, or team leads on request.
Call time & breaks:
Models arrive 30 minutes early for briefing and setup; coordinated breaks ensure continuous coverage.
Become a checkered flag girl
How to become a trade show model & sign up
Apply online
Create your profile with recent photos, experience, cities you can work, and skills.
Complete onboarding
Verification and an interview. Add additional info and payment details in your portal.
Get booked for events
Professional staff arrive prepared to deliver leads and ROI.
Applicant details & expectations
Eligibility:
You must be legally able to work in the booked location.
Photos:
Recent natural-light headshot and full-length photos; unfiltered.
Professionalism:
Prompt communication, punctual, and a positive attitude.
Skills:
Comfortable greeting attendees, using scanners or apps, qualifying leads, and supporting simple demos.
Conduct and confidentiality: Follow brand guidelines, NDAs, and venue rules; represent the client with professionalism.
Benefits of Hiring Checkered Flag Girls
More qualified conversations with your best focus on selling
Consistent on-message representation across the entire show day
Better coverage during sessions, breaks, and overlapping events
Flexible staffing for single day, exhibit, or multi-day conferences
Local talent options to reduce travel and per diem costs
Role Options Within Motorsports Display Staffing
Visual Attraction Specialist
Engage fans, pose for photos, and create visually appealing moments that enhance display interaction.
Visual Attraction Specialist
Draw attention through presentation, pose for photos, and create visually engaging moments around displays.
Material Distributor / Visual Support
Hand out literature, swag, or programs professionally while supporting visual engagement around displays.
Checkered Flag Girls
Create photo opportunities, engage fans, and support social sharing through visually engaging interactions.
Checkered Flag Girls
Maintain a lively, polished presence around displays to keep energy high throughout the event.
Find the Right Checkered Flag Girl Staff
What Our Event Staff Do
Welcome & Engage — Friendly professionals who greet visitors, spark conversation, and create a positive booth experience.
Pre-Qualify Leads — Scan badges, ask the right questions, and ensure your team spends time with the right prospects.
Promote & Demonstrate — Distribute marketing materials, highlight product features, run demos, and encourage participation.
Support Your Team — Keep traffic moving, assist with logistics, and handle the small tasks that make events run smoothly.
Why It Matters
Turn Foot Traffic Into Sales Opportunities — Capture more leads without adding to your workload.
Deliver a Consistent Brand Message — Every interaction reflects your professionalism and values.
Lower Stress for Your Team — We handle staffing, so your people can focus on what matters most.
Leave a Lasting Impression — Attendees walk away remembering your brand for the right reasons.
Ready to Make Your Motorsports Display a Success?
Why Hire Local Checkered Flag Girls
Hiring local checkered flag girls gives your motorsports display an advantage by eliminating travel costs and using talent familiar with regional automotive audiences and show environments. Without travel overhead, more budget enhances visual impact and fan engagement. Local checkered flag girls excel at maintaining energy, engaging regional fans, encouraging photos, and enhancing visual
appeal. Their dependable presence lets your team focus on sponsors and logistics while driving higher engagement and cost-efficient results. With experienced local checkered flag girls on-site, you gain increased attention, higher fan engagement, and greater cost efficiency at every motorsports event. The result is more photo moments, stronger brand excitement, and improved ROI.
Why Brands Trust TSM Agency
Our checkered flag girls help maximize ROI by converting visual attention into fan engagement, photos, and brand excitement.
Vetted & Trained Professionals
Nationwide Coverage
Fast and Easy Booking
Personalized Solutions
Proven Results
Dedicated Support Team
What Our Clients & Models Say
Cathleen Fitzgerald
February 7, 2023
Zirka Place
February 1, 2023
36
January 23, 2023
Cathleen Fitzgerald
February 7, 2023
Why Book Checkered Flag Girls With TSM Agency
Race weekends need glamour that photographs perfectly and energizes fans. Professional checkered flag girls integrate seamlessly, enhance podiums, victory lane, and grid moments with polished style and high energy that maximizes brand visibility at NASCAR, F1, IndyCar, and all motorsports events. Trained on your team colors and protocol, they wave flags with precision, pose for winner photos, and create the iconic race-day visuals sponsors and fans love.
Local talent reduces travel
per diems, and cab fares while increasing coverage across long show days.
Consistent representation
improves trust through on-message conversations, posture, and presentation.
Lead qualification
routes hot prospects to your team so valuable time goes to the right conversations.
Flexible staffing
adapts to single-day exhibits, multi-day shows, and multiple locations on the Strip.
Smart support tasks
like materials handout and list capture free your reps to sell.
Trained staff
greet visitors, manage booth flow, answer basic questions, and scan badges with your app.
Product demonstrators
highlight features and benefits that move attendees from interest to next steps.
Reliable scheduling
and coordinator support keep shifts covered during sessions, breaks, and evenings.
Bilingual options
help you connect with international attendees and expand your reach at global shows.
Professional presence
elevates your brand and improves recall long after the event ends.
Book checkered flag girls who bring glamour to every race weekend. Tell us about your event and we’ll match you with polished talent to create iconic podium and grid moments.
Frequently Asked Questions About Checkered Flag Girls
Checkered flag girls signal race finishes by waving the checkered flag, greet fans, distribute promotional items, pose for photos, engage attendees, and add excitement and tradition to motorsport events.
Rates typically range from $50–$150 per hour or $400–$1,200 per day, depending on location, experience, and event scope. Hiring locally helps reduce travel and lodging costs. Contact us for a customized quote.
They are commonly booked for NASCAR races, motorsport events, auto shows, drag racing, karting events, dealership launches, victory ceremonies, and racing-themed promotions.
Booking 4–8 weeks in advance is recommended for major races or peak seasons. Agencies can sometimes accommodate shorter timelines using local talent.
Yes. National agencies staff experienced local checkered flag girls in major motorsport markets to reduce costs and ensure event familiarity.
Share your event details, review curated profiles and photos, select talent, confirm contracts and rates, complete a pre-event briefing, and receive on-site support.
Yes. Agencies provide private galleries with headshots, full-body photos, videos, and past motorsport experience to ensure the right fit.
Yes. In addition to flag duties, they can greet fans, distribute giveaways, pose for photos, engage attendees, and support brand activations.
Agencies provide vetted replacements at no additional cost to keep your event fully staffed.
Yes. Bilingual talent is available, including Spanish and other languages, for diverse audiences and international events.
Yes. They pose with fans, encourage photo sharing, and help generate social buzz that extends event visibility online.
Yes. Reputable agencies ensure polished, reliable talent that maintains professionalism while enhancing the event atmosphere.
They reinforce racing traditions, celebrate winners, energize crowds, and create memorable moments through visuals and fan interaction.
Yes. Talent can wear racing-themed, branded, or sponsor-approved attire based on your event requirements.
Yes. They are briefed on race protocols, timing cues, safety guidelines, and brand expectations before the event.
Yes. They frequently assist with sponsor appearances, VIP photo opportunities, hospitality areas, and branded moments.
Yes. Agencies can provide a range of motorsport event talent beyond traditional checkered flag girls to fit your brand or audience.
Yes. Multi-day bookings are common and can include rotating schedules for consistent coverage.
They increase fan engagement, boost photo and social media exposure, support promotions, and enhance brand visibility tied to race-day excitement.
Yes. They coordinate seamlessly with race officials, promoters, sponsors, and event teams for smooth execution.
Ready to Dominate Your Next Event?
Finding the right models is simple with TSM Agency. Our streamlined process ensures you get the talent you need without the stress.
Submit Your Information
Share your details so we know what you need.
Receive a Quote and Choose Your Staff
Get a clear estimate, review profiles, and select your team.
Make your event a success
Review and select the talent that fits your brand.
The best models go fast—get your free quote today!