Team Lead or Coordinator
Seasoned team leads who oversee staff, solve problems fast, and ensure your activation runs flawlessly without you lifting a finger.
Run flawless activations with seasoned team leads.
TSM Agency provides seasoned team leads and coordinators who oversee staff, manage schedules, handle logistics, troubleshoot issues on-site, and keep your entire activation running smoothly from load-in to load-out. Trained on your event goals and contingency plans, they communicate with your team, enforce brand standards, track hours, and ensure every detail is executed perfectly.
Since 2005, we have placed team leads at thousands of trade shows, conferences, and experiential events nationwide. Our coordinators arrive experienced, calm under pressure, and fully prepared to protect your investment. Booking is simple with clear quotes, vetted profiles matched to your event complexity, and coverage that scales with your needs. The result is zero stress for you, flawless operations, and an activation that exceeds expectations every time.
1000+ Events Staffed
Confidence that your event is in trusted hands.
Models in 25+ Cities
Local talent where you need it most, from Las Vegas to New York.
Trusted by Leading Brands
The partner of choice for Fortune 500 companies and startups alike.
What Does a Team Lead or Coordinator Do?
Seasoned team leads keep your activation running perfectly. They manage staff, handle logistics, solve problems instantly, enforce brand standards, and ensure flawless execution from setup to strike – giving you zero stress and maximum results.
Greeting and First Impressions
Greet and engage attendees with a professional first impression.
On Brand Answers
Answer basic product and company questions from your brand brief.
Lead Capture & Qualification
Scan badges and qualify leads using your app or device.
Materials and Crowd Flow
Hand out marketing materials and manage giveaway lines.
Demo Support
Support simple product demonstrations and highlight key features.
Hot Lead Handoff
Route hot prospects to your sales reps for deeper conversations.
Booth Upkeep
Keep the space tidy and organized during busy show hours.
Insights for Follow Up
Capture notes and feedback that help post show follow up.
Prequalifying
Ask targeted questions to identify fit, timeline, and interest level, then tag or route hot prospects to the right rep.
Hire Team Leads or Coordinators
How to Hire Models
Submit your information
Share dates, venue, goals, hours, and any skills or languages.
Receive a quote and choose your staff
Get a clear estimate, review matched profiles, and select your team.
Make your event a success
Professional staff arrive prepared to deliver leads and ROI.
Booking Details
Scheduling:
common blocks are 4-6 hour half days or 8-12 hour full days.
Briefing:
provide a simple brand one-pager, website link, key talking points, or FAQs.
Attire:
business professional, branded apparel, or simple black as requested.
Tools:
we use your scanners, apps, lead sheets, and demo scripts.
Add-ons:
bilingual talent, presenter experience, or team leads on request.
Call time & breaks: Models arrive 30 minutes early for briefing and setup; coordinated breaks ensure continuous coverage.
Call time & breaks: Models arrive 30 minutes early for briefing and setup; coordinated breaks ensure continuous coverage.
Get a Free QuoteBecome a team lead or coordinator
How to become a trade show model & sign up
Apply online
Create your profile with recent photos, experience, cities you can work, and skills.
Complete onboarding
Verification and an interview. Add additional info and payment details in your portal.
Get booked for events
Professional staff arrive prepared to deliver leads and ROI.
Applicant details & expectations
Eligibility:
You must be legally able to work in the booked location.
Photos:
Recent natural-light headshot and full-length photos; unfiltered.
Professionalism:
Prompt communication, punctual, and a positive attitude.
Skills:
Comfortable greeting attendees, using scanners or apps, qualifying leads, and supporting simple demos.
Conduct and confidentiality: Follow brand guidelines, NDAs, and venue rules; represent the client with professionalism.
Conduct and confidentiality: Follow brand guidelines, NDAs, and venue rules; represent the client with professionalism.
Apply>
Benefits of Hiring Team Leads or Coordinators
More qualified conversations
with your best focus on selling
Consistent on-message representation
across the entire show day
Better coverage
during sessions, breaks, and overlapping events
Flexible staffing
for single day, exhibit, or multi-day conferences
Local talent options
to reduce travel and per diem costs
Role Options Within Team Lead and Coordination Staffing
Team Lead / On-Site Coordinator
Oversee schedules, manage staff handoffs, and keep operations running smoothly throughout the event.
Team Lead or Coordinator
Oversee staff flow, manage handoffs, and ensure schedules and responsibilities stay on track throughout the event.
Team Lead / Advocacy Specialist
Encourage positive interactions, support brand advocacy, and ensure staff deliver consistent experiences that inspire referrals and sharing.
Team Lead or Coordinator
Oversee staff communication, manage timing, and ensure smooth coordination across all areas of the event.
Bilingual Staff
Encourage user-generated content, facilitate social sharing, and support engagement across languages.
Find the Right Team Lead or Coordinator Staff
What Our Event Staff Do
Welcome & Engage — Friendly professionals who greet visitors, spark conversation, and create a positive booth experience.
Pre-Qualify Leads — Scan badges, ask the right questions, and ensure your team spends time with the right prospects.
Promote & Demonstrate — Distribute marketing materials, highlight product features, run demos, and encourage participation.
Support Your Team — Keep traffic moving, assist with logistics, and handle the small tasks that make events run smoothly.
Why It Matters
Turn Foot Traffic Into Sales Opportunities — Capture more leads without adding to your workload.
Deliver a Consistent Brand Message — Every interaction reflects your professionalism and values.
Lower Stress for Your Team — We handle staffing, so your people can focus on what matters most.
Leave a Lasting Impression — Attendees walk away remembering your brand for the right reasons.
Ready to Make Your Event Operations a Success?
Why Hire Local Team Leads or Coordinators
Hiring local team leads or coordinators gives your event a strong operational advantage by reducing travel expenses and placing experienced leadership familiar with local venues on-site. With no flights or per diems, more resources go toward smooth execution and reliable staff coordination. Local team leads and coordinators excel at managing schedules, overseeing handoffs, and keeping staff
aligned. Their reliability allows your managers to focus on priorities while delivering smoother operations, consistent execution, and cost-efficient results. With experienced local team leads or coordinators overseeing execution, you gain smoother operations, better staff alignment, and greater cost efficiency at every event. The result is fewer disruptions, stronger performance, and improved ROI across complex activations.
Why Brands Trust TSM Agency
Our team leads and coordinators help maximize ROI by converting complex operations into smooth execution and reliable performance.
Vetted & Trained Professionals
Nationwide Coverage
Fast and Easy Booking
Personalized Solutions
Proven Results
Dedicated Support Team
What Our Clients & Models Say
Cathleen Fitzgerald
February 7, 2023
Zirka Place
February 1, 2023
36
January 23, 2023
Cathleen Fitzgerald
February 7, 2023
Why Book Team Leads or Coordinators With TSM Agency
Activations succeed when everything runs perfectly behind the scenes. Professional team leads or coordinators integrate seamlessly, manage staff, handle logistics, solve problems instantly, enforce brand standards, and keep your entire event on track from setup to strike. Trained on your goals and contingencies, they communicate clearly, track everything, and deliver flawless execution so you get zero stress and maximum results every time.
Local talent reduces travel
per diems, and cab fares while increasing coverage across long show days.
Consistent representation
improves trust through on-message conversations, posture, and presentation.
Lead qualification
routes hot prospects to your team so valuable time goes to the right conversations.
Flexible staffing
adapts to single-day exhibits, multi-day shows, and multiple locations on the Strip.
Smart support tasks
like materials handout and list capture free your reps to sell.
Trained staff
greet visitors, manage booth flow, answer basic questions, and scan badges with your app.
Product demonstrators
highlight features and benefits that move attendees from interest to next steps.
Reliable scheduling
and coordinator support keep shifts covered during sessions, breaks, and evenings.
Bilingual options
help you connect with international attendees and expand your reach at global shows.
Professional presence
elevates your brand and improves recall long after the event ends.
Book team leads or coordinators who ensure flawless execution. Tell us about your activation and we’ll match you with experienced leaders to run everything perfectly and stress-free.
Frequently Asked Questions About Team Leads and Coordinators
Team leads and coordinators oversee event talent, manage schedules, handle on-site logistics, ensure smooth execution, adapt to changes, and support your core team—so your event runs flawlessly without micromanagement.
Rates typically range from $60–$150 per hour (or $500–$1,200 per day), depending on experience, event size, and responsibilities. Local hires reduce travel fees—contact for a customized quote
A team lead focuses on directing talent, motivating performance, and ensuring brand consistency. A coordinator emphasizes logistics, scheduling, problem-solving, and communication with venue/client teams.
Book 6–12 weeks ahead for large or complex events to secure experienced leaders. Agencies can often accommodate shorter timelines with local options.
Yes—national agencies staff experienced local team leads and coordinators in major event cities to minimize costs and ensure venue familiarity.
Submit event details and scope → Review curated profiles with leadership experience → Select talent → Confirm contracts/rates → Pre-event planning call → On-site oversight.
Yes—agencies provide detailed portfolios with photos, past event leadership roles, and client references for the best match.
Yes—they excel at quick problem-solving, talent reassignments, and keeping operations on track during unexpected issues.
Agencies provide vetted replacements at no extra cost to maintain leadership continuity.
Yes—fluent options in Spanish, Mandarin, French, and more for multicultural or international events.
Yes—they serve as your on-site point person, providing regular updates and aligning talent with your goals.
Essential for multi-day trade shows, large conventions, festivals, corporate activations, tours, and any event with multiple staff members.
They ensure consistent execution, boost talent performance, resolve issues quickly, and free your team for strategic focus—leading to smoother operations and better results.
Yes—reputable agencies select professionals with proven leadership in staffing, logistics, and brand representation
Yes—they bridge your team and on-site staff, handling briefings, feedback, and real-time adjustments for seamless collaboration.